Inez Hogarth

Strategic Delivery Partner (& Managing Director, Data Understood)

Inez Hogarth is a Strategic Delivery Partner to Cairney & Company and the Managing Director of Data Understood, where she transforms complex organisational questions into clear, actionable insight. With a foundation in psychometrics and survey science, she designs assessments and research that cut through noise and reveal what organisations really need to act on.

Her early work leading the psychometric research team at Insights built her expertise in robust survey design, behavioural measurement, and validation. She later expanded into advanced analytics through large-scale health research, including the EU SUMMIT programme, where she developed algorithms and analysed biochemical datasets to identify cardiovascular risk markers in individuals with Type 2 Diabetes.

Today at Data Understood, Inez blends human behaviour, data science, and strategic clarity. Her recent work includes delivering a major mixed-method research study for Scotland’s food and drink sector combining in-depth interviews, thematic analysis, and statistically driven recommendations. She also leads the development of DIAlog, a people-first framework that helps organisations build data confidence and capability from the ground up.